Laurens Van der Cruyssen

Laurens is an Osmos Network partner bringing the network expertise in psychology, quantitative and qualitative analysis, and human-centred design.

With a fascination in how the mind interacts with its environment, Laurens holds a Master’s in clinical psychology (VUB) and a PhD in the field of social neuroscience (VUB). His PhD thesis was entitled ‘Beyond the individual: How the brain reacts to social categories.’ After a decade as a researcher and lecturer (VUB & UGent), he left academia to apply his skills in practice as a human-centred designer. This worked in practical contexts within public administrations, inside businesses and as a partner of European research programmes where psychology is integral for design and organisational development.

 

As both a psychologist and a designer, Laurens offers a unique combination of analysis and strategy skills. As a researcher he is interested in how problems are defined, how knowledge is derived, how to analyse stakeholders, how divergent interpretations are observed and how to channel quantitative and qualitative research into a narrow scope for action. As a designer he is interested in process, messaging and how solutions ultimately align with the needs of end-users. In his spare time, Laurens volunteers for the NGO Pool is Cool, advocating public outdoor swimming in Brussels.

Education
  • Doctor in Philosophy – VUB (BE)
  • Master in Psychology – VUB (BE)
Professional experience
  • Social psychologist (OSMOS network)
  • Service Designer (Knight Moves)
  • Guest lecturer (Design Academy Eindhoven & UGent)
  • Post-doctoral researcher (UGent & VUB)

Laurens' insights

Designing means not ends

Humanity has a good idea of what a sustainable future looks like, but struggles to get there. Publication: Process Design – an Explorer’s Guide

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